Sports CRM Manager - Sportsbook

Job Classification : Marketing
Job Type : Permanent
Salary : £40000-£45000
Location : Gibraltar

Job Description

The purpose of this role is to create, implement and optimise the CRM marketing initiatives for our client’s online sports products.
Your key responsibilities include creating and implementing the CRM program for existing and new customers. You’re KPI’s will include extending the lifetime value of the player through retention and strategic cross sell opportunities.
A team player, you will work with the marketing, product and territory teams to test and implement new marketing initiatives including conversion to and from the sportsbook platform

You will take a holistic view of the CRM Strategy and work with the CRM Analyst on key player modelling initiatives in addition to consistently reviewing and optimising the player lifecycle process
Principal Accountabilities
• Growing player value and retention rates across the sportsbook customer base through analyzing and segmenting the customer base to refine existing and develop new ways of increasing customer loyalty and profitability
• The strategy and implementation of the CRM program focusing around relevant events and key triggers and utilising all forms of messaging and communication
• Identifying key opportunities to enhance the player experience and improve retention rates and profitability
• Reporting on and analysing marketing performance and monitoring competitor activities
• Manage 1 member of staff

Qualification, skills and experience Required Skills and experience:
• Bachelor’s degree in marketing or equivalent
• A minimum of 3 years in a sports CRM marketing role
• Highly numerate and commercially aware
• Demonstrable customer-centric thinking
• Self motivated and enthusiastic approach to work
• Team player, able to work with multiple business units to achieve objectives
• Ability to create and implement processes
• Data driven online decision making
• Proven track record in campaign management
• Strong organisational and analytical and communication skills
• Experience in email marketing tools and systems
• Excellent command of MS Office-package

Relationships
• CRM and Marketing teams across all locations
• VIP Team
• Product Owners
• Key stakeholders (Marketing services, Hospitality, Customer Services)
• Business Analysts
• Project Managers
 

Application Details

Tom Chandler
Marketing Consultant (Acquisition, Retention, Affiliates)
HYPERION iGaming Recruitment
Tel: +44 (0)207 619 7562
Mob: +44 (0)7793 272 512
Fax: +44 (0)207 619 9492
E-Mail: tom.chandler@hyperiongaming.com
Web: www.hyperiongaming.com
 

Reference : HYP 2051