Job Summary

To optimise the site and activities our clients participate in, they need new competencies that do not exist in the company today. The SEO Specialist as outlined in this document will optimise their online operations, including the site itself with conversion, retention and speed in mind and analyse, review and make changes to their website to receive increased business.

Key Objectives & Responsibilities

Website Analysis: Review and analyze sites for areas that need to improved, deleted, revamped, etc.; prepare SEO strategy reports including A/B testing. Including analysis & improve sales funnel;
- Conversion on the page
- Retention on the page
- Up-sell and Cross-sell on the page
Keyword Analysis, Research & Copywriting: In-depth knowledge of keyword research, including knowledge about how to identify the least expensive but most profitable keywords across all sites – whether it is a PPC campaign, or to improve organic search results.
SEO Copywriting: SEO writing guidelines, eg, where to place keywords in copy so that it gets the most SE traffic, how to write effective headlines and how to write effective call-to-action statements.
SEO Content: Create and/or oversee the creation of original SEO content, in addition to implementing off-page SEO content strategies like coding (eg, when and how to effectively use header tags (ie, H1, H2, H3)).
Search Engine Guidelines & language: Familiar with white hat and black hat tactics to avoid conflicts with search engine guidelines. Expected to know the “language of SEO”, eg. organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, long-tail keywords, etc.
Website performance: Enhance the loading speed and ensure website is optimized for browsers (Panda, keywords, tags etc).
Ability to work autonomously when required

Essential Technical Skills & Experience relevant to the role

• Advanced web experience, a minimum of 3 years in relevant position(s)
• Knowledge of HTML, CSS, Blogging platforms like wordpress
• Deep knowledge of online gaming industry
• Extensive experience with CMS is required; Alterian, Sitecore, Unica etc
• Advanced knowledge of the Office Suite
• Experience with online tracking/reporting tools (Google Analytics etc)

 Essential Competencies relevant to the role

• Excellent analytical and problem solving skills
• Strong computer skills including
• Ability to think innovatively and creatively
• Good time management with ability to multi-task
• Ability to be self-propelled
• Good communication skills