Marketing Executive - Online Poker

Job Classification : Marketing
Job Type : Permanent
Salary : €50000-€60000
Location : Ireland

Job Description

Overall Purpose of Job Role:

The Marketing Executive’s focus will be to support the Player Marketing Department in the management of promotional & CRM activities. The successful candidate will report directly to the Head of Player Marketing & Communications and is required to have tremendous attention to detail, setting up and managing projects and procedures through a number of different systems such as Unica, StrongMail, web, client & the database directly.

Our client is embarking on ambitious growth plans and it is imperative the Marketing Executive is able to work within a dynamic, fast paced and leading-edge technological environment where consistent delivery of results is paramount to business success.

Responsibilities / Accountabilities:

• Creating player promotions and project managing those through to execution
• Ownership of global and regional promotions
• Supporting other Marketing Executives in our clients monthly promotional activity
• A/B testing and analysis (working with analysts)
• Campaign/promotion analysis
• Working with the web & data team on website pages & leader boards
• Liaising with copy and graphic’s on a daily basis
• Working with other departments to ensure efficient and effective marketing
• Building & maintaining campaigns in Unica (conversion, retention & reactivation)
• Email marketing (uploading copy into HTML templates, testing into ISPs and execution)

Skills / Experience Required:

• Bachelor's degree in business/marketing related field
• 2+ years of online poker industry experience
• Experience in automated CRM systems (Unica is essential)
• Preferred, but not essential, understanding of SQL and campaign analysis
• Preferred, but not essential, experience with a reporting system (such as Business Objects)
• Preferred, but not essential, experience in email marketing
• Experience of dealing with multiple languages
• Strong copy skills
• Project management skills
• Self-motivated with ability to work independently
• Ability to create and manage procedures and processes
• Ability to adapt to changing priorities and to thrive in a fast-paced work environment
• Fluency in the English language

Overview of preferred knowledge:

• CRM campaign software or manual player lifecycle campaigns
• Poker and the poker industry
• HTML
• Dreamweaver
• SQL
• MS Project
• Business Objects
• Unica
• Strongmail
• SAS
 

Application Details

Tom Chandler
iGaming Consultant
HYPERION iGaming Recruitment
Tel: +44 (0)207 619 7562
Mob: +44 (0)7793 272 512
Fax: +44 (0)207 619 9492
E-Mail: tom.chandler@hyperiongaming.com
Web: www.hyperiongaming.com
 

Reference : HYP 1650