Marketing Analyst - Sportbook
Job Classification : Marketing
Job Type : Permanent
Salary : €30000-€35000
Location : Gibraltar
Job Description
Description
Main role is to provide web metrics to aid business decision-making within the organization. Candidate will be responsible for analysis of web visitor behavior and making recommendations based on this analysis for improving website design and marketing campaign optimization as well as help in defining business intelligence requirements.
Primary Responsibilities:
• Daily, weekly and monthly analyses of web marketing campaign activity, including website and e-mail performance and trends and click stream path analysis.
• Responsible for analyzing KPI, competitive trending and tag specification.
• Work regarding web metrics – ranging from report creation to the impact of user.
• Behavior on key conversion and revenue factors -make recommendations on how to improve campaigns and the site.
• Conduct ad-hoc traffic analysis of key areas of the site.
• Manage incoming web analytics requests.
• Valuing and investigating future opportunities in areas of Organic Search, Paid Search, and Social Media in a wide variety of global markets.
• Understanding of customer e-commerce experience, broad online marketing skills (SEO, PPC etc),
• Work with a wide range of statistical modeling methodologies and build statistical models for behavioral predictions
Required skills:
• Proficient at analyzing and interpreting data.
• Able to synthesize information from a variety of sources and translate into effective and actionable reports.
• Should have knowledge of website design and development and their impact on the customer experience.
• Ability to write and understand SQL queries.
• Experience with Microsoft Excel.
• Organizational, verbal, written communication and presentation skills.
• The ability to develop excellent quantitative, analytical, problem-solving and technical skills.
• Should have knowledge of website design and development and their impact on the customer experience.
• Hands on experience with web analysis tools (Google Analytics, WebTrends, Business Object etc).
Application Details
Alex Lafferty
Managing Director, Executive Search
HYPERION iGaming Recruitment
Tel: +44 (0)207 619 7561
Mob: +44 (0)7834 552
Fax: +44 (0)207 619 9492
E-Mail: alex.lafferty@hyperiongaming.com
Web: www.hyperiongaming.com
Reference : HYP 1961
