The job role
• Adapt centralized CRM plans to suit local market to grow customer lifetime value
• Develop local personalized / targeted campaigns using relevant customer channels
• Implement segmented CRM campaigns for activation, retention and reactivation of existing customer base (base management). Sports book, Casino, Poker, Soft Games, Bingo
• Cross-sell and up-sell gambling products to existing database using relevant customer channels
• Analyze and monitor the local market: competition, customer insight and trends
• Co-ordinate outbound marketing activity by liaising with product teams, briefing data , copy and graphics requirements, setting up related bonuses and testing customer response mechanisms through CRM interface
• Other CRM related activities including translations of betting criteria, poker and casino tournament mechanics.

The candidate
• The successful candidate will have previous experience of direct marketing / CRM either through agency or client-side roles, having had responsibility for coordinating or executing customer communication campaigns
• Both Flemish and French knowledge on a mother tongue level is essential, as well as fluency in English
• Excellent copy-writing skills, including accurate translation
• Key skills will include: planning, scheduling and analytical abilities as well as strong numeracy and PC skills. Good interpersonal skills and organisational skills will be essential to the role
• A keen interest in sports and knowledge of Casino / Online Poker would be very much appreciated for this role