Casino Marketing Manager - Online Casino
Job Classification : Marketing
Job Type : Permanent
Salary : £40000-£50000
Location : UK
Job Description
About the Company:
Our client is one of the world's most popular online gaming entertainment companies. Our client develops and manages principal aspects of its operations in-house, including software development, marketing, business development, back office payment processing, risk management, and member relationship management.
Overview:
• Responsible for the profitable development of the casino market activities in UK & Ireland
Job Summary:
• P&L responsibility for all casino activities
• Effective budget, planning, development of offline marketing campaigns.
• Management and opportunity generation for online affiliate, partnerships and SEO departments.
Responsibilities:
• Maximise casino revenue and profit according to agreed targets
• Planning, implementing and negotiating off-line marketing campaigns.
• Planning and management of all other marketing campaigns with the respective providers
• Monitoring and maximizing the effectiveness of each campaign
• Developing brand awareness and equity by integrating campaigns through the full marketing mix (offline , partnerships , local affiliates , localisations , promotions)
Technical Skills:
• Minimum 5 years management experience in gaming
• Consumer marketing management with P&L responsibility
• Managing different segmentations and databases to maximize return on investment
• Experience of managing creative [e.g. concept; executions and copy] campaigns and media buying
• Ability to coordinate and work in collaboration with a non-localized matrix team
Key Competencies
• Entrepreneurial, willing to break from “big business” shackles to make a name
• Ability to successfully manage relationships both with internal stakeholders and external partners such as Advertising & Media agencies
• Creativity and vision – able to improvise and proactively solve problems
• Strong interpersonal skills – ability to influence & inspire others and to work effectively in a multi-geography team
• Excellent analytical skills, ability to manager budgets
Education:
• University Degree preferably in Marketing or Business Studies.
• Vast Gaming Industry Experience
Experience:
• Direct-to-Consumer Marketing experience
• TV & Media experience
• Direct Mail experience
• Experience planning Campaigns through the Marketing Mix
• Cross-cultural awareness – appreciation of the different dynamics and ability to adapt personal style.
• Demonstrated commitment to achieving high standards and delivering results
• Strong networking skills – the ability to influence, motivate and inspire others – and demonstrate long term business relationships
• P&L accountability
Application Details
Tom Chandler
iGaming Consultant
HYPERION iGaming Recruitment
Tel: +44 (0)207 619 7562
Mob: +44 (0)7793 272 512
Fax: +44 (0)207 619 9492
E-Mail: tom.chandler@hyperiongaming.com
Web: www.hyperiongaming.com
Reference : HYP 1640
