Licensees report up to 300 percent increase in click through rates due to live betting facility

Bettorlogic, the developer of advanced live betting tools founder by Betfair's Andrew Black and former Sportingbet chief Nigel Payne, has revealed figures which show that Livelogic, the company's new in-play bet stimulation product, increased sportsbook click-through rates during World Cup matches by over 300 percent.

A company spokesman revealed this week that Livelogic generated around 40 ‘bet prompts’ per match - every five minutes or when a goal was scored - identifying interesting patterns based on what was happening in the match at the time. The output featured prominently within the homepages of leading bookmakers, with live prices and links to a range of relevant in-play markets.

From an average click-through rate (CTR) of 1.9 percent when using a non-Bettorlogic in-play bet prompt control (eg. just live prices), analysis revealed an average Livelogic CTR of 7.7 percent, with a high of 10.06 percent during the France v Mexico match.

Livelogic also covers over 40 UK domestic football leagues, generating more than 10,000 bet prompts per week and has been adopted by a number of leading sportsbooks including Ladbrokes, Paddy Power, Stan James and Victor Chandler, as well as leading media group Talksport.

Chief executive Mike Falconer said: “This has added to the already sizeable body of research confirming that Livelogic is very effective at encouraging customers to bet in-play. We think it's a major innovation in sector and applying these kind of performance increments across 44 football leagues makes it a very powerful proposition indeed.”

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