Bingo white label provider St Minver, part of the massive GTech G2 gaming group, has decided to move away from Parlay Entertainment software and use their own in-house software solution instead.
All brands operating on both St Minver’s International Bingo Network and Boss Media’s bingo network will switch to the new software by February 2010.
The announcement, which was made at the European iGaming conference (EiG) in Copenhagen this morning, is a huge blow to Parlay Entertainment as St Minver was probably their largest customer. Bingo News has previously suggested that St Minver was likely to switch to new software but today’s announcement is the first official confirmation of the move.
G2 has spent millions of euros on developing Boss Media’s bingo platform, which they acquired as part of a deal to put together a full online gaming solution. As well as acquiring Boss Media and St Minver they bought sports betting software company FinSoft and games development house Dynamite Idea.
“GTECH G2 has made a multi-million Euro investment in its Bingo product,” said Atul Bali, President of GTECH G2. “With the combined resources of Boss Media and St Minver, two of the companies acquired last year to form our interactive gaming division and with ongoing investment in key products like our bingo network, we will continue to lead the way in terms of product innovation and services.”
Alison Digges, Group Head of Bingo for GTECH G2, said: “In early 2010, we plan to merge Boss Media’s bingo partners with St Minver’s International Bingo Network to create one large combined network using G2 Bingo software and operated from our Bingo hub in Gibraltar. Pooling the liquidity of over 80 bingo partners will make the GTECH G2 Bingo network one of the leading networks in 2010″.
The new software, referred to internally as Bingo 2.2, will initially be tested on the Scandinavian online bingo site Hem Bingo and will launch this week.
G2 said that the software would give them multi currency, multi language functionality and hugely improve their bingo offering: “”Bingo 2.2 allows clients to pool liquidity and maximizes the jackpots in the bingo rooms through its linked games and multi currency functionality. In addition, it offers a fantastic suite of multi lingual mini games launching from the game window including mini progressive slots, table games, video poker and scratch cards. The Bingo software and mini games portfolio will be updated quarterly with innovative new feature functionality, to ensure that G2 Bingo remains at the cutting edge of bingo front and back end development, catering to the needs of both the Bingo player and licensee.”
Parlay Entertainment recently issued a profits warning as the company admitted that licensing revenues had fallen and that had led to a decline in revenues and a loss making first half of 2009.

Source: bingonews.com

Contact the team and Hyperion to discuss your next career move in iGaming.