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Hyperion Blog

16
Jun
2009

Paddypower

CryptoLogic Limited, a world leader in Internet casino and branded gaming software, has signed a three-year agreement to provide at least 9 of its online slot games to betting and gaming company Paddy Power.

Boasting more than 280 games featuring some of the world's most famous action and entertainment characters, CryptoLogic has earned rave reviews from industry peers and players alike, and in 2009 earned Gambling Online Magazine's Top Casino Software award for the fourth consecutive year, which is widely considered the industry's top honour.

Using the Fixed Odds Games (FOG) platform by Orbis Technology, whom CryptoLogic signed a deal with in December 2008) as part of its strategy to expand its channels to the Internet gaming market, the deal will see the company providing nine of its most popular games for Paddy Power's online visitors. Two of the games are now live on Paddy Power Games with the rest being rolled out over the next six months

CryptoLogic's leadership in regulatory compliance makes it one of the very few companies with gaming software that is certified to strict standards similar to land-based gaming. Its subsidiary, WagerLogicâ Limited, is responsible for the licensing of its gaming software and services to blue-chip customers that offer their games to non-U.S. based players around the world, and its aim is to enhance the Paddy Power experience.

Brian Hadfield, CryptoLogic's President and CEO, said, "Paddy Power is one of the world's most celebrated gaming brands, and it's exciting for CryptoLogic to provide them with some of the world's most celebrated games. These games are proven profit-makers for our customers, and that is why CryptoLogic continues to attract the global giants of online entertainment."

With over 250 retail licensed betting offices across Ireland and the UK, and an online/telephone division, Paddy Power claims it is Ireland's biggest and most successful bookmaker, and is renowned for inventive and often irreverent marketing and advertising campaigns. As such its mission is to make betting fun, and the the company takes an unconventional approach to betting and gaming believing them to be firmly rooted in the leisure and entertainment space.

Christopher Coyne, Head of eGaming at Paddy Power said "We are excited to be adding CryptoLogic games, which strengthen our branded game portfolio. These new games take Paddy Power Games to a landmark position of over 100 games."

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