Hyperion Blog
03
May
2009
At Hyperion we are often asked how we came about our rather distinctive name. Way back in the end of 2006 when the Agencies’ two Co-Founders were setting the foundations of the business in place several names were espoused and dismissed. It was decided at an early stage that a business named after the surnames of the Directors ran the risk of being passé. We sought a name that was relevant to the industry that we have our expertise focused upon.
Hyperion’s Managing Director Alex Lafferty is something of a horse racing historian, and is credited with coming up with our moniker. For those lacking Alex’s level of racing acquaintance Hyperion was a horse who swept all before him in the early 1930’s. Owned by the Earl of Derby he captured the Dewhurst Stakes in his juvenile year, before winning dual classics in 1933, taking the Derby and Leger amongst other black type victories. Further information can be found here: Wikipedia
As a tradition newspaper racing correspondents go by a number of aliases from the Sun’s Templegate, Mirror’s Newsboy, and Telegraph’s Thunderer. To this day the Independent’s resident tipster is named Hyperion in honour of the chestnut horse that dominated his Classic generation, and went on to be leading stallion for six years.
Hyperion started his track career as a small horse, standing only fifteen hands tall, but by his skill and tenacity he excelled in competition, an example that Hyperion Gaming is following today.
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